Swift Flow Plumbing

Overview

Swift Flow is a Greater London plumbing company offering emergency repairs, boiler servicing, and bathroom installations. They had no web presence and were relying entirely on word of mouth. The brief was to build a site that could bring in new customers and convert them quickly, particularly people in emergency situations who need to act fast.

The challenge

Emergency service websites have a specific conversion dynamic: the visitor is stressed, on a phone, and needs to trust the business within seconds. The site needed to communicate reliability and speed above everything else, with no clutter and no friction between landing and making contact. At the same time, it needed to rank for local search terms, so performance and semantic structure mattered.

What I built

A statically generated Next.js site with a clean, fast layout optimised for mobile conversion. The structure leads with trust signals and contact options before anything else, with services and social proof further down the page.

• ·Service catalog covering all six core offerings: emergency repairs, boiler servicing, bathroom installations, central heating, drain unblocking, and leak detection
• ·Prominent phone, WhatsApp, and quote-request CTAs repeated at multiple scroll depths
• ·Customer testimonials section with structured markup for potential rich results
• ·No call-out fee and same-day availability messaging positioned above the fold
• ·Lighthouse scores above 90 across performance, accessibility, and SEO before handover

Technical decisions

Next.js with static generation was the right call here. There is no dynamic data, so pre-rendering everything gives the fastest possible load time, which matters on mobile on a slow connection. Tailwind gave the design velocity without a heavy CSS footprint, keeping the bundle lean. No backend, no database, no CMS. The client updates their phone number and hours via a quick redeployment, which keeps ongoing hosting costs near zero.

Outcome

The site is live and serving as the business's primary digital presence. All inbound leads now have a credible web destination to reference, and the WhatsApp and phone CTAs give the client direct conversion paths without any ongoing platform cost.